Any mailing campaign is a communication channel that can generate leads for each customer provided that it is well managed. Based on your commercial objectives and your brand identity (graphic charter…), our web designers create the ideal layout for your marketing campaign. In the case of a recurring shipment, we validate with you a template that we adopt for each shipment.
Classic or responsive emails: our web professionals take care of the cutting, editing and routing of your emails in accordance with the correct uses on the Internet. Our service is technical and meticulous, allowing for optimal delivery of your campaign. Our creations are compatible with most emailing solutions.
Depending on your needs, the offshore agency Global Etik takes care of the creation of your email marketing campaign. Compatibility tests are carried out with the main customers, which ensures good deliverability. Whether it is the time of sending or the segmentation of the database, our specialists will support you as best they can on the modalities of your project to improve your performance. Global Etik is the implementation of all good emailing practices in terms of deliverability and emailing routing (testing of newsletters on Webmail, unsubscribe system, working on the sender’s name, optimisation of click rates, testing of anti-spam systems). We also work with the best emailing and SMS marketing platforms (Mailchimp, Mailjet, Sarbacane, SendinBlue…)
Do you need contact databases? We can offer you a file rental (opt in).
Definition of the objective
DESIGN OF THE GRAPHIC CHARTER
CUTTING AND INTEGRATION OF THE MODEL
TESTS, DEBUGS AND CUSTOMER VALIDATION
Definition of the objective: To win new customers? Increase turnover?
Build customer loyalty? Present your news? Promote an event?
Creation of an emailing/Newsletter template using the logo (visual signature),
colors (company personality) and the client’s fonts (systematically used in communication media).
Validation of the model by the client.
Integration of the content delivered by the customer, if necessary iconographic searches
for the addition of visuals, optimal organization of the content on the page
(headlines, short sentences, more photos than texts on the basis of a 70/30 ratio).
Integration in html5 and CSS3 (responsive Design) of the model validated by the customer.
Verification of the display of the emailing/Newsletter on the main email operators: Outlook, Thunderbird, Gmail, Yahoo Mail, Hotmail…
Sending a test email to the customer.
Formatting the list of recipients, setting the sending address, integrating the subject of the emailing / newsletter, adding an unsubscribe link, adding a link for viewing online, choosing the date and the time of sending, choice of the date and time of return to D + 7 to the recipients who did not open the emailing / Newsletter and sending.
Optional: Campaign tracking
Delivery of a report at D + 3, D + 7 and D + 10 on the opening rate, the number of clicks, the number of unsubscriptions, the distribution of openings between Desktop and Mobile, the distribution of openings between different email accounts.