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data-toggle-target=".menu-modal .menu-item-157 > .sub-menu" data-toggle-type="slidetoggle" data-toggle-duration="250" aria-expanded="false"><span class="screen-reader-text">Afficher le sous-menu</span><svg class="svg-icon" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" width="20" height="12" viewBox="0 0 20 12"><polygon fill="" fill-rule="evenodd" points="1319.899 365.778 1327.678 358 1329.799 360.121 1319.899 370.021 1310 360.121 1312.121 358" transform="translate(-1310 -358)" /></svg></button></div><!-- .ancestor-wrapper --> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-178"><div class="ancestor-wrapper"><a href="/site-ecommerce-pas-cher/site-prestashop/"><span>Site PrestaShop</span></a></div><!-- .ancestor-wrapper --></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-179"><div class="ancestor-wrapper"><a 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height="12" viewBox="0 0 20 12"><polygon fill="" fill-rule="evenodd" points="1319.899 365.778 1327.678 358 1329.799 360.121 1319.899 370.021 1310 360.121 1312.121 358" transform="translate(-1310 -358)" /></svg></button></div><!-- .ancestor-wrapper --> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-170"><div class="ancestor-wrapper"><a href="/informatique-offshore/sous-traitance-informatique-maroc/"><span>Sous-traitance informatique</span></a></div><!-- .ancestor-wrapper --></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1826"><div class="ancestor-wrapper"><a href="/informatique-offshore/developpement-informatique/"><span>Développement informatique</span></a></div><!-- .ancestor-wrapper --></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-171"><div class="ancestor-wrapper"><a href="/informatique-offshore/delegation-personnel/"><span>Délégation de 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contenus</span></a></div><!-- .ancestor-wrapper --></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-176"><div class="ancestor-wrapper"><a href="/informatique-offshore/ssii/"><span>SSII</span></a></div><!-- .ancestor-wrapper --></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-177"><div class="ancestor-wrapper"><a href="/informatique-offshore/application-mobile/"><span>Développement d’applications mobiles</span></a></div><!-- .ancestor-wrapper --></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-158"><div class="ancestor-wrapper"><a href="/design/"><span>Design</span></a><button class="toggle sub-menu-toggle fill-children-current-color" data-toggle-target=".menu-modal .menu-item-158 > .sub-menu" data-toggle-type="slidetoggle" data-toggle-duration="250" aria-expanded="false"><span class="screen-reader-text">Afficher le sous-menu</span><svg 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class='h1'>Analyse des performances de votre site web</h1> <div class='pagetxt'>Installation, paramétrage et suivi de vos outils de Web Analytics</div> </div> </div> <div id="breadcrumbs" class="morelinks"<span><span><a href="https://www.globaletik.com/">Accueil</a> | <span><a href="https://www.globaletik.com/webmarketing/">Webmarketing</a> | <span class="breadcrumb_last" aria-current="page">Web Analytics</span></span></span></span></div> </div> <div id="ttr_content"> <div class="service-top"> <div class="presenttop-services"> <div class="presentation-services"> <div class="row present-service"> <div class="col-sm-12"> <p><span style="font-weight: 400;">L’agence Global Etik est spécialisée dans le web Analytics. 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Il permet de collecter des informations grâce à des instruments de mesure (<strong>Google Analytics</strong>, <strong>Google Tag Manager</strong>) pour déterminer le nombre de visiteurs, leur comportement et leurs actions sur les pages. Ces résultats sont analysés afin de tirer des conclusions utiles pour améliorer la <strong>visibilité du site</strong>. On peut également tirer de ces données des statistiques très utiles pour améliorer ou définir une <strong>stratégie commerciale</strong>.</span></p> </div> </div> </div> </div> <div class="service-single imagwe ge-service bganimate service2"> <div class="row"> <div class="col-sm-6"> <div class="service-text"> <h2>Techniques et outils d’analyse d’audience</h2> <p><span style="font-weight: 400;">La première étape du web analytique est la <strong>collecte des données</strong>. Cette collecte peut se faire avec différents outils qui ont chacun leurs caractéristiques. En fonction de vos besoins et de vos objectifs, nous identifions l’outil le plus adapté. Google Analytics reste aujourd’hui l’outil le plus utilisé, du fait de ses nombreuses possibilités. </span><span style="font-weight: 400;">Les données recueillies sont ensuite <strong>analysées</strong> pour identifier des tendances sur le nombre de visiteurs, leurs zones géographiques, les heures d’affluence, les devices utilisés (desktop, tablette, mobile…) pour la consultation des pages… </span><span style="font-weight: 400;">Grâce à cette analyse, nous pouvons étudier le <strong>comportement des visiteurs</strong> et en tirer des conclusions sur <strong>l’ergonomie</strong> et l’affichage du site. En réalisant des actions concrètes sur le site, il est ainsi possible d’</span><span style="font-weight: 400;">augmenter le nombre de visites et d’optimiser les conversions.</span><span style="font-weight: 400;"><br /> </span></p> </div> </div> <div class="col-sm-6"> <img src='https://www.globaletik.com/wp-content/uploads/2020/06/web-analytics-team-globaletik.png' alt='globaletik' /> </div> </div> </div> <div class="service-single text ge-service bganimate service3"> <div class="row"> <div class="col-sm-6"> <p class='grandtitreservice'>Une solution</p> <p class='grandsoustitreservice'>clé en main</p> </div> <div class="col-sm-6 bloctxt"> <div class="service-text"> <h2>Pourquoi choisir notre agence webmarketing ?</h2> <p><span style="font-weight: 400;">L’agence Webmarketing Global Etik met à votre disposition un <strong>consultant webmarketing</strong> dédié pour constituer des</span> audiences, réaliser des audits et établir des recommandations afin de développer la <strong>visibilité de votre marque</strong>. 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